How Serious Is Forest Depletion In Pakistan Environmental Sciences Essay Free Essays

Pakistan has approximately 4.2 million hour angle covered by woods, which is tantamount to 4.8 per centum of the entire land country ( Government of Pakistan 2003 ) , which is really low when compared with 30 per centum for the universe ( FAO 2001 ) . We will write a custom essay sample on How Serious Is Forest Depletion In Pakistan Environmental Sciences Essay or any similar topic only for you Order Now Entire forests country of different states and districts of Pakistan viz. Sindh, Baluchistan, Punjab, North West Frontier Province ( NWFP ) , Azad Kashmir and Northern countries is 0.92, 0.33, 0.69, 1.21, 0.42, and 0.66 million hour angle severally ( Government of Pakistan 2003 ) . This shows that most of the forest distribution is in northern portion of the state ( 40 per centum of state ‘s entire woods are in NWFP, 15.7 per centum in Northern Areas and 6.5 per centum in Azad Kashmir ) . There is a great assortment of species because of the state ‘s great physiographic and climatic contrasts. The woods of the state are of assorted types such as ( a ) litoral and swamp woods, ( B ) tropical dry deciduous woods, ( degree Celsius ) tropical thorn woods, ( vitamin D ) sub-tropical broadleaf evergreen woods, ( vitamin E ) sub-tropical pine woods, ( degree Fahrenheit ) Himalayan moist temperate woods, ( g ) Himalayan dry temperate woods, ( H ) sub-alpine woods and ( I ) alpin e chaparral. The predominating species are of cone-bearing type ( Ahmed and Mahmood, 1998 ; Qazi 1994 ; Poffenberger 2000 ; Suleri 2002 ) . Forest depletion is one of the most serious environmental issues for Pakistan. Harmonizing to an estimation 39 thousand hectares of woods are disappearing yearly. Between the old ages 1990 and 2000, the deforestation rate in Pakistan was 1.5 % yearly ( FAO, 2005 ) . Harmonizing to the Food and Agriculture Organization of the United Nations, some South and Southeast Asiatic states, including Cambodia, Indonesia, Nepal, Pakistan, the Philippines, and Sri Lanka are losing woods at rates transcending 1.4 per centum per twelvemonth. These are among the highest rates of forest loss in the universe. Within South Asia, the rate of forest depletion is highest in Pakistan, despite intensive support from international giver bureaus and legion planetary and local enterprises for forest preservation, policy preparation, and improved administration. ( Rashid, S. 1993 ) . Timber is a cherished trade good in Pakistan, with monetary values presently twice the universe norm, a map of both deficits in domestic supply and import responsibilities. Therefore, both bets and net incomes are high. Despite assorted steps and policy recommendations to minimise the negative influence of powerful local elites, they continue to be active participants in logging and other commercial activities. ( Shahbaz B, Suleri AQ. 2009 ) The forest shrinking in Pakistan is non merely merely because of the direct causes but besides intercession of other authorities sections for the land of forest section for their intents ; for new lodging strategies and allocation of the land to the workers, for route and railroad and other development undertakings in the state throughout the history. The forest sections maintain an antique forestry statute law and disposal, which presents many loopholes which can be exploited by influential persons – the â€Å" lumber Mafia † – who are depriving lumber from the few staying natural woods. ( Shahbaz B, Suleri AQ. 2009 ) Politicians, contractors and administrative officials tend to organize informal webs that give them unsusceptibility from forest Torahs and a free manus to set about forest operations at their ain discretion. To add fuel to the fire, some unscrupulous elements of the Forest Department have facilitated contractors for hard currency inducements – such as payoffs to the local FD staff for every three-dimensional pes of lumber ( Rashid, 1993 ) . The political economic system of the forestry sector has besides become really clear. In the hierarchy of influence, politicians and the â€Å" lumber Mafia † collude to derive entree to lucrative contracts and grants and therefore exert the most influence on wood policy and determinations ( Shahbaz B, Suleri AQ. 2009 ) . The general absence of political will has encouraged the runners and Mafia to spread out their illegal activities in the lumber trade. ( Rashid, S. 1993 ) This survey intends to concentrate attending on this of import factor behind forest screen shrinking in Pakistan i.e. , the function of province sections and lumber Mafia. LITERATURE REVIEW Pakistan is a state with low forest screen ; there are merely 0.03 hour angle of forest per capita compared to the universe norm of one hour angle. With the population turning at 2.6 per centum yearly, the forest country per capita is worsening. The country of public woods can non be expanded and trees grown on private land lend well to the state ‘s wood production ; this will increase in the hereafter. During 2000/01, Pakistan imported mush and paper merchandises deserving Rs.7 646 million and exhausted Rs.915 million on wood and lumber imports. Pakistan yearly exports athleticss and furniture goods deserving Rs.2 to 3 billion. ( National Forest Policy Review ) Harmonizing to statistics issued in 2006 by the Ministry of Finance and Economic Affairs, forests cover about 4.22 million hectares in Pakistan, merely 4.8 per centum of the entire land country. However, there is considerable contention over the precise forest country in Pakistan, as different national and international bureaus have published statistics based on different definitions of what comprises a wood. Areas designated as â€Å" forest countries † are simply lands under the administrative control of the provincial wood section. Thus, officially designated woods may be devoid of trees while considerable tree screen may be found in countries Other than the designated woods. ( Shahbaz B, Suleri AQ. 2009 ) After divider of the Indian sub-continent in 1947 the new province of Pakistan was left with a really little forest gift of approximately 7 % 1 of its entire land country. This little forest resource base was even further reduced to less than 5 % after the separation of East-Pakistan in 1972. ( INRMP ) The forestry sector contributes merely 0.3 per centum to the GNP. This excludes the indirect benefits that forests provide. Annual wood production is 3.5 million M3, which satisfies the domestic demand for industrial wood. Forest and related little industries provide employment for more than 500 000 people. Forests and rangelands provide eatage to 90 million caput of farm animal. Forests play a critical function in protecting the water partings of Tarbela and Mangla reservoirs, which are really of import for hydropower coevals and for providing H2O to extensive irrigation webs in the fields of Punjab and Sindh states. Annual harm ensuing from inundations, dirt eroding and siltation of reservoirs is estimated at Rs2.3 billion. ( National Forest Policy Review ) Deforestation is one of the most important planetary environmental jobs. Forms of forest debasement are peculiarly seeable in many parts of Asia and Africa. Harmonizing to the Food and Agriculture Organization of the United Nations, some South and Southeast Asiatic states, including Cambodia, Indonesia, Nepal, Pakistan, the Philippines, and Sri Lanka are losing woods at rates transcending 1.4 per centum per twelvemonth. These are among the highest rates of forest loss in the universe. Within South Asia, the rate of forest depletion is highest in Pakistan, despite intensive support from international giver bureaus and legion planetary and local enterprises for forest preservation, policy preparation, and improved administration. Deforestation ever brings negative effects. In September 1992, Pakistan experienced the worst inundations in the state ‘s history, and the vanished woods in the northern water partings were regarded as one of the chief possible causes. Therefore, the federal authorities imposed a complete prohibition on logging in 1993. But the prohibition did non take into history the state ‘s ain lumber demands, and the prohibition non merely triggered illegal logging at that place, but besides led to smuggling of lumber from Afghanistan into Pakistan, doing extended deforestation in Afghanistan. On October 8, 2005, Pakistan suffered its worst catastrophe in history, when an temblor of 7.6 on the Richter graduated table struck South Asia, doing tremendous devastation in the cragged countries of northwest Pakistan. Massive landslides caused farther loss to the part ‘s dwellers. The landslides occurred largely in the bald hills, whereas topographic points with good wood screen suffe red less devastation. ( Shahbaz B, Suleri AQ. 2009 ) Many accounts sing deforestation in the cragged parts of the subcontinent are offered. Most current among these is the Theory of Himalayan Environmental Degradation [ THED ] . The THED ascribes deteriorating environmental conditions of the Himalaya part to the increasing population force per unit area in the delicate mountain ecological environment. The 2nd statement addresses the wider socioeconomic processes-especially urbanisation of the lowland countries and the corresponding addition in the demand for lumber. This besides includes developmental activities and substructure enlargement in the cragged areas-particularly opening up of antecedently unaccessible woods due to building of roads. Alternatively, another strand of research underscores the political economic system attack to resource debasement. For illustration, research has looked into the rent seeking activities of the communities shacking in/around the woods as a beginning of deforestation25. Failure of the authorities to set up a proper institutional set-up for forest direction has besides been blamed as the cause of forest diminution. ( L. Hassan ) The unhallowed confederation between private wood contractors and forest functionaries taking to illegal logging activities has besides been quoted as one of import ground for forest diminution. ( Knudsen. 1996 ) The demands from forest proprietors, right- and non-right holders for lumber, fire-wood, graze and other non-timber wood green goods for subsistence increased significantly with rapid growing in human population, farm animal and alterations in life manners. Often local demands went beyond legal rights offered by assorted legal classs of the woods and several de facto demands were added, many of them pursued by illegal agencies. The of all time shriveling forest base particularly in the countries where such demands had out-grown disproportionately to the forest resource, created instabilities between sustainable supplies and existent demands for subsistence, income addendums to the local hapless and illegal commercial development by the â€Å" lumber Mafia † . ( INRMP ) Harmonizing to Geiser ( 2000 ) , â€Å" in pattern, forest resources are made unaccessible for the hapless and marginalized subdivisions of the communities, whereas the influential along with members of the timber Mafia consumed these resources at their ain Sweet will. † DISCUSSION AND CONCLUSION As figures above show that Pakistan is among those states that have really high deforestation rates. Forests in Pakistan are really diverse in nature and of important importance for the state ‘s economic system and supports. Multitudes of people who live in or around these woods depend for their nutrient, shelter, fuel and other such demands on the woods resources partly or entirely and same is the ground incrimination for development and debasement of woods is put on them. A few others take hapless and unsustainable direction of the woods, deficiency of jurisprudence enforcement, hapless institutional capacity of authorities sections, hapless life conditions and deficiency of installations for locals, unplanned development and other such grounds as possible grounds for the forest debasement in the state. There are besides commercial involvements to function supplies to the lumber market and to fulfill Government grosss from forestry. Alongside there exists a big scale illegal commercial development of woods by the alleged â€Å" lumber Mafia. In this paper I have tried to foreground the function of â€Å" Timber Mafia † in forest development and debasement far beyond the sustainable degree. The complete development of woods is a consequence of utilizing the woods for economic intents and non due to the subsistence patterns of the locals. The economic utilizations when knew no bounds were halted by the authorities policies to restrict the forest development above the sustainable degrees. This prompted the illegal film editing and coming of the Timber Mafia. The term â€Å" Timber Mafia † encompasses the contractors, persons, organisations and even the corrupt authorities establishments who somehow or other by their strong lobbying and graft cut the woods even from the countries where lumber harvest home is non allowed. ( INRMP ) defines timber Mafia as The term â€Å" timber Mafia † is a conversational term used throughout NWFP to measure up a group of people engaged in illegal lumber reaping for commercial intents. This group, in assorted configurations, include local lumber runners, Guzara proprietors, former harvest home contractors, local timber-traders, sawmill proprietors, and – at times – forestry staff and local politicians. The lumber Mafia non merely uses such agencies but besides through buttonholing affects the forest policies that would in turn safeguard their involvements as good. In confederation with the Forest Departments they use the loopholes of the forest policies. Furthermore Law enforcement for wood protection is weak and punishments devised by assorted legal instruments such as the Pakistan Forest Act ( 1927 ) , the Hazara Forest Act ( 1936 ) , provincial wildlife regulations and related Acts of the Apostless are uneffective. In add-on to this, none of the past wood policies identified unsustainable commercial lumber reaping and forest depletion by the powerful â€Å" lumber Mafia † supported by politicians and vested involvements as jobs. With the turning scarceness of lumber in the wider market in Pakistan, lumber monetary values increased quickly and illegal harvest home created an extra load on the woods in NWFP. There were besides such policies like Timber reaping prohibition in NWFP which was an of import policy determination by the authorities with effects for the full forestry sector in the state but it besides gave a roar to the Timber Smugglers who when saw that there is no room for run intoing their demands, they shifted their attending to already war wreck Afghanistan so burden on the woods of was shifted from Pakistan to Afghanistan. Another of import factor in illegal commercial harvest home by lumber Mafia are the wages of forest staff, particularly the field staff in lower ranks. Their wages are so light despite the fact that they were keepers of immense forest wealth. Gangs of illegal lumber bargainers have been so influential, good equipped, nomadic and ready to take hazard of damaging, harming, pain, and even slaying the forest staff, who offer opposition and create barriers and limitations in their manner. By and large, the field staff does non acquire the needed degree of support from the Government in commanding or groking the ill-famed wood wrongdoers. Neither the forest offense instances are adjudicated quickly, nor the penalties awarded by the tribunals are appropriate to their magnitude and earnestness. Furthermore, non merely does the mechanism of monitoring, detection, and describing little forest offenses lack answerability but it besides remains weak in the mechanism employed for big graduated ta ble felling. These are the conditions that affect the morale, professionalism, transparence and efficiency of the forest staff. In weaving up and reasoning the treatment I make note of the failings of our policies and establishments to turn to the Timber Mafia in existent sense in its policies and statute laws. My analysis besides allows me to province that the singular difference in the supply and demand of the lumber in the state should be addressed earnestly. My first observation is on the issue of utilizing the woods for economic intents by the strong and influential in the state who on one manus are involved in policy preparation and on the other they are found to be in complete confederation with the runners who with their cooperation non merely excel the statute laws but besides use the loopholes in the wood policies for their intents. It is besides noteworthy that in the name of the protected woods and other such types locals who used to be keepers of the woods themselves ( as they were determiners of their better supports ) were marginalized and woods were declared reserved and protected and so on so it was a kind of free manus to the runners, lumber Mafia and corrupt politicians who are working the woods to their will. Forests are leased out and given on contract that so called â€Å" Conservation Policies † allow the authorities sections to make so. It has changed the position of the woods from Vital Component of Nature to mere â€Å" Revenue Generators † . Revenue coevals belongings of the lumber has outperformed the other of import maps and belongingss of the woods in Pakistan. Furthermore, though the measure limitations had been imposed on the wood remotion by the community, the province itself was involved in inordinate lumber reaping for the building of camps and railroads and province itself is involved in marginalising and coming into direct struggle with the local communities by striping locals of their due royalties and portion on forest resources. The general absence of political will has encouraged the runners and Mafia to spread out their illegal act ivities in the lumber trade. Local people, if given sufficient powers and province support, can efficaciously battle illegal logging, but a sense of ownership is critical. Better, safe and sustainable direction of forest resources can besides be achieved by beef uping of the administrative and protective capablenesss of Provincial Forest Department and by supplying weaponries, wireless sets and operational vehicles and besides by apportioning magisterial powers on Forest Officers to take prompt awareness of forest offenses. How to cite How Serious Is Forest Depletion In Pakistan Environmental Sciences Essay, Essay examples

The drama skills Essay Example For Students

The drama skills Essay I found this scene similar to the Rabid Dog one, as it was quite complicated working with the lights and how they would be most effective and the fact we were reading from scripts made the acting stiffer.  Scenes of Jem and Ms Dubose: Here we did a few short scenes where first two young children get their father unfairly insulted by an old woman, instead of ignoring it, one of the children gets mad and attacks the womans porch by throwing over all her potted plants and wrecking the whole place. Later he was told by his Dad to say sorry, then we had to do a scene where he went to the old woman to apologise. The scenes where he wrecks the porch and has to apologise are not written in the book so were improvised. We will write a custom essay on The drama skills specifically for you for only $16.38 $13.9/page Order now These were some of my favourite scenes as it involved giving us a free reign to do acting. The Drama Skills used, were Improvisation, mime and Thought Tracking. When the boy was destroying the porch we used one actor to play the part of the boy in mime, and another to do the thought tracking of the boy saying what he would be saying or thinking at the time. This was very fun and interesting as we looked closely at how the boy would feel and then acted it. The scene where he had to apologise was a very interesting scene as again we were given a free reign in what we could do. Here we tried to convey status by making the woman seem in total control of the boy who had to apologise. Interpretations: Here we acted out different peoples interpretations or viewings of the same scene. The drama skills used were, Script Work, and Improvisation. Here we based our plays on the script but did not use the script during the scenes as they were very short. I didnt like this exercise as I found it rather tedious and not very helpful as we could have just read through it as a class and have had the same understanding.  Conclusion  Overall I enjoyed reading the play and acting the scenes. Most of the scenes were beneficial to my understanding of the play and helped my acting skills. The Skills that helped me the most were: Thought-tracking Helped me the most as it helped me really get involved and get a good understanding of the character and why they were doing what they were doing.  Staging Although rather complicated this helped immensely as it was the first time I looked hard at staging and how it effects a play.  Script Work Without this I would not have had much of an idea of what was going on even though it did get a bit boring.  Skills that may have helped me if we had done more of them would have been: Improvisation This is my favourite type of acting and it really helps you get a good understanding of what is happening and why, more of this would have enriched my understanding of the play further.  Mime I found what we did of this very good as it concentrated on your facial expressions which are one of the most important parts of acting, more of this would have again helped me understand the play better.  I think we covered all the skills that we could have done.

Snow Falling on Cedars by David Guterson - A discussion of some literary techniques used in the novel.

Snow Falling on Cedars by David Guterson - A discussion of some literary techniques used in the novel. The novel "Snow falling on cedars" by David Guterson is an excellent literary example wherein the author has made use of several literary techniques. These techniques have been effectively placed throughout the novel and help in moving the story forward. Even more importantly, the literary devices used by the author complement the various themes in the novel, like the discrimination in society and the internal war of the two war veterans - Kabuo Miyamoto and Ishmael Chambers. The three main literary techniques and devices that are worthy of discussion are the use of motifs, symbolism and allegory. These techniques have been used intelligently by Guterson and there are several instances of the same throughout the course of the novel. Let's discuss them one at a time.A motif is a literary technique that is used in a lot of literary works and is very important to novels. A motif is a technique wherein in specific words or phrases reappear several times in the text and help complement th e central themes of the novel.Ismael, or IshmaelThis is very much like the theme, but the difference being that the theme is a statement whereas motifs can be words or phrases used to represent objects or specific incidents from the novel.In "Snow Falling on cedars", the storm is one such motif that affects the understanding of various aspects of the novel, like the characters, the society and the courtroom. The rainstorm was what made Ishmael and Hatsue meet inside the hollow cedar for the first time as lovers, when "[Ishmael] saw that Hatsue was ... no matter how long he lived."(Guterson 110-112). The storm affected the Japanese-Americans at the concentration camps and Ishmael and other soldiers during the battle which cost Ishmael his arm . The storm is actually shown to...

Compound Words in Technological Contexts

Compound Words in Technological Contexts Compound Words in Technological Contexts Compound Words in Technological Contexts By Mark Nichol â€Å"Cell phone,† or cellphone? â€Å"Home page,† or homepage? â€Å"Touch screen,† or touchscreen? Should such compounds be open, or closed? We see them both ways, so it’s difficult to know how to treat them unless you use one simple test: Choose the form based on the context. The natural progression for styling compound words is open to closed, often (but not always) with a hyphenated form as an interim phase. No ruling body authorizes the transformation, and no pattern or logic regarding the time frame applies from one compound to another. Some compounds stubbornly resist closing (â€Å"real estate†) or cling to their hyphens (mind-set), but closure is almost invariably inevitable. Thus, for example, â€Å"sea water† at some arbitrary point transformed into seawater, with a transitional period in which both forms were commonly used, followed by preponderant use of the new form (though the old form nearly always persists to some extent). Technological terms are a special case, for various reasons, including that they are coined by technologically minded people, who are not necessarily concerned about adherence to grammatical norms, and that, in the case of programming vocabulary, the practical issue of having a single string of characters to enter into a program is integral. Therefore, compounds referring to technological devices and procedures are likely to begin life as closed compounds or to be adopted in technological contexts in closed form. And that’s the key to knowing how to treat them: In general-purpose publications, you’ll likely see â€Å"file name† and â€Å"screen saver† and â€Å"voice mail,† whereas in high-tech periodicals and on high-tech websites, you’ll probably find filename and screensaver and voicemail. (There are exceptions of course; note that on this site, I have reluctantly adopted website in place of â€Å"Web site,† and I have always preferred email to e-mail.) Consider your audience, and style technological terms as appropriate. And when in doubt, depending on the context in which you are writing or editing, consult mainstream or specialized publications for models. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund PhrasesPeace of Mind and A Piece of One's Mind45 Idioms with "Roll"

Governance issues in a family business Essay Example | Topics and Well Written Essays - 750 words

Governance issues in a family business - Essay Example Conflicts can be avoided and resolved if arise because of good governance strategies that govern not only the business but also the family that runs that business. In this paper, I intend to describe a family business I learnt about on the internet and a governance issue related to it. Many small and medium sized family businesses are running in India today that contribute a great percentage of GDP to the country. But most businesses survive only until the third generation and very few pass on to the fourth generation because of generational conflicts and difference of opinions and perspectives between the elders and the youngsters of the coming generations. The family business I learnt about was the Ambani Family of the Reliance Industries Limited (RIL). It is â€Å"the largest private sector enterprise in India, a Fortune 500 company, and one of the largest private sector conglomerates in the world† (Shah). In this business, the family relationships once held very much impor tance in determining the business position of a family member. According to Reliance Industries Limited, Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain. Common governance issues that normally arise in Indian family businesses include decision-making being centralized; proxy sons holding control; owner becoming larger than the business; and a lack of strategies. The Ambani family had power, wealth, and control. After the death of Dhirubhai Ambani, his sons Mukesh and Anil split up and the family business broke. The governance issue here was the fights and conflicts between the family members who ran the business. Neither the higher education al degrees nor the experience could save the family squabbles to occur. A dispute over the control of power was the main governance issue that resulted in the splitting of the business. The dispute began with conflicts over roles in July 2002 and continues till the current disagreement over the price of natural gas when the brothers started accusing each other drawing government ministers and other politicians into the battle. Ambani versus Ambani rivalry has made the two brothers lose a big US$1 billion project in a competition to win the Mumbai Trans Harbor Link, and fame of course. Governance issues like this one bring bad name to the organization and are the main cause of splitting up or failure of a business that was running smoothly and earning large profits before the dispute. What we can learn from this particular case is that the family members especially those who are so close to each other like brothers, should make certain family pacts and policies before starting the al liance so that they know what are their limits and what needs to be done in case of a conflict. The family members should most necessarily be able to keep their family relationships and the business relationships apart so that both do not coincide and result into a dispute that is aired by bad family relationships. It is very hard in family businesses for the partners to keep their otherwise relations apart from

Luigi's Family Food Case Study Example | Topics and Well Written Essays - 1000 words

Luigi's Family Food - Case Study Example Luigi’s Family Foods Pizza is also a frozen pizza firm in Chicago which has reputation in the market but recently the firm has encountered a sharp decline in the market sales and share. Marketing director of the company, Reggie Pantazi chalks out some future differentiation strategies which would help the company in reversing the declining trend of their market share and evolve as a leading player in the frozen pizza market. The paper in the initial stage will discuss the major competency of the firm and elucidate the competitive and consumer environment of the firm and then will discuss the pros and cons of the strategies adapted by Reggie. Competencies of the firm, competitive and consumer environment Luigi’s Family Foods is a medium sized company established in Chicago with a diversified portfolio of grocery chains, line of frozen pizza distributed regionally in the Midwest. The firms delivers pizzas with moderate qualities which are mainly available in standard vari eties like all cheese, cheese and pepperoni, and cheese and sausage) with various sizes as 5 inch snack pizza, 10 inch family-size pizza, and a 14 inch deluxe pizza. The company has involved in the marketing of the products through several advertising campaigns but there has been sharp decline in the sales figure of the firm for which many grocers threatened to discontinue the Luigi’s Family Pizza (Luigi’s Family Food Case). Among the chief competitors recently The Pizza Company introduced a new brand, DiGiorno with a crust that rises for the first time when the pizza is baked in the home, thereby providing the same fresh-baked taste as carry-out pizza and thereby creating a competitive edge(Luigi’s Family Food Case).The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and â€Å"eating experienc e†), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive â€Å"fill-‘em-up† brands (e.g. private label). Although the traditional toppings are the America’s favorite, but still the specialty toppings have become more popular through companies like Wolfgang Puck Foods. Among the other major competitors are Kraft’s DiGiorno and Schwan’s Freschetta which also possesses solid market shares (Holocomb). Evaluation of the five options as proposed by Reggie Pantazi The marketing manager of the pizza company, Reggie Pantazi sorted out five different policies in mind to accelerate the sales of the company. The policies which were formulated by Pantazi were advertising, extending health line, establishment of premium line, pizza pockets, and establishment of supply food service companies. But for fetching optimized results the company needs to formulate and implement a perfect blend of marketing mix policies. Mar keting concept and marketing Mix policy The marketing concept plays a predominant role in chalking out the best decision that the firm must adapt in order to maximize its profit motives subject to the budget constraints. The firm has to think from the production angle as well as the sales want. In the production angle keeping the customers want as the baseline the firm should realize its potential to develop the product. From

Nursing Intervention for Pre Menstrual Syndrome (PMS)

Nursing Intervention for Pre Menstrual Syndrome (PMS) The physical and emotional symptoms of PMS are common but it doesnt mean that all girls will develop PMS. The symptoms start about a week or two weeks prior to the period for most of the girls who experience PMS. Life style changes including dietary modifications are the commonly used to treat the symptoms (www.youngwomenshealth.org) The cause of PMS is explained with list of given biological theories. It including conditions likes deficiency of progesterone in the luteal phase of menstrual cycle and deficiencies of vitamin. As per the researchers 70% to 90% of women experience PMS during child bearing years at some time, it usually happens at the age of 25 to 45. (http/nhs.us/conditions/pms) Estrogen and progesterone are two essential hormones involved during ovulation and menstruation .There are certain hormonal changes namely rise in estrogen and fall in progesterone during PMS. When estrogen / progesterone ratio is high it interferes with brain neurotransmitters which control the basic unit of mood and pain. Regular menstrual cycle among women is natural process PMS is included as a part of it. The incidences of PMS are caused by other factors also. The other factors identified are hereditary, caffeine, stress, aging, medical history, tobacco, family history and diet plays a vital role (www.goodeveningworld.com) The environmental play a important role in influences on PMS causing different other symptoms. Some researchers categorized four types of PMS. Some of the women may present with only one type of PMS, some can have 2 or 3 types, and few women have all four types. PMS-A is related with anxiousness and tension of the muscles. PMS-C includes cravings for sweets, dark chocolates and carbohydrate rich diet. PMS-D refers to emotional problems prior to menstruation. PMS-H includes tenderness in the breast and gain in weight because of retention of water. (http/www.individualizednutrition.com) There are different types of supplements naturally done which can highly cause reduction of the symptoms of PMS. Continuously using fish oil for two months is beneficial in reducing PMS symptoms. Fatigue, irritability, tenderness of breast and extremities swelling can be relieved by using evening primrose oil (http/www.individualizednutrition.com) NEED FOR THE STUDY PMS usually happens one week or 2 weeks prior to periods. Totally 150 symptoms are actually found which occurs during PMS. The identified common symptoms are mood disturbances, tenderness of breast, bloating of the abdomen, acne, cravings for certain foods, increased appetite and thirsty feeling and fatigue. Other symptoms included are difficulty in passing stools and loose stools, feeling irritated, mood change and feeling down. (www.pmsfacts.com) As there is no specific laboratory test to diagnose PMS, in order to establish a pattern, a gynecologist ask the patient to record her symptoms at least for two menstrual cycles. This will help to establish if the symptoms are truly premenstrual and predictably recurring. If symptoms increase in 30% in six days before menstruation, then it is identified case of pre menstrual syndrome needs treatment (www.goodevening world.com) The premenstrual symptom is a complex one. Many women experience this symptoms ranging from moderate to severe. To manage PMS the initial step is daily regular exercise and change in diet. A life style changes is sufficient to control symptoms for women with mild symptoms. (www.about.com) The treatment of PMS varies from woman to woman; the patient is advised on various treatment modalities like diet, home remedies, contraceptives, exercise, herbal treatment, dietary supplements, and diuretics. (www.goodeveningworld.com) Studies revealed that many foods including soy, green leafy vegetables and fresh fruit, nuts and seeds are really effective in balancing the hormone. The women who sufferers with PMS are advised to make changes in diet such as consumption of fresh fruits, green leafy vegetables, cereals and whole grains, dairy products of low fat and sea foods. It is recommended that having frequent meals in small quantity each day helps to reduce fullness and abdominal bloating.(www.faqs.org/nutrition) Research in this area can be given high priority since these symptoms will affect females daily routine activity. Several studies highlighted that the symptoms can be improved with plenty of sleep, vitamin supplements and exercise. Even non- pharmacological measure like healthy diet, life style changes, some home remedies which indirectly contribute to reduce the symptoms. These aspects impressed the researcher, thereby felt the need do a study in this same area and to find the effectiveness on Planned Nursing Intervention on management of PMS among college students who has been experiencing pre menstrual syndrome. STATEMENT OF THE PROBLEM A study to evaluate the effectiveness of Planned Nursing Intervention on management of Pre Menstrual Syndrome (PMS) in terms of intensity of symptoms, knowledge and attitude among college girls in a selected educational institution, Salem. OBJECTIVES To prepare and validate the Planned Nursing Intervention on management of PMS among samples. To assess and compare the mean pre-test and mean post-test intensity of PMS among samples. To assess and compare mean pre-test and mean post-test knowledge score on management of PMS among samples. To assess and compare mean pre-test and mean post-test attitude score on PMS among samples. To find association between the pre-test level of knowledge on management of PMS among samples and their selected demographic variables- age at menarche and family history of PMS. HYPOTHESES: (Level of significance p